Old Spice Guy Wins Out Over Fabio

By DAN SEWELL, AP Business Writer CINCINNATI — The Old Spice Guy has won his hunk-off with Fabio. Former football player Isaiah Mustafa has been lead spokesman for the Procter & Gamble Co. brand of men’s body washes and deodorants for nearly two years, starring in a popular series of marketing campaigns relying heavily on […]

Continue Reading

Fabio vs. Isaiah Mustafa: Battle of the Old Spice Guys

It’s an Old Spice-off! Yesterday, New Old Spice Guy Fabio challenged Old-er Old Spice Guy Isaiah Mustafa to an Internet duel. Then, the unthinkable happened – Mustafa accepted. Fabio responded by tweeting, “Old Towel Spices Man accept Fabio’s duel challenge? This is a good news!” The two will face-off today at noon ET in what’s being […]

Continue Reading

Meet Fabio, The New Old Spice Guy

Look out Isaiah Mustafa, there’s a new-ish Old Spice guy in town. Fabio, the 50-year-old Italian model whose face you may know from such places as romance novel covers, Versace fragrance ads, and I Can’t Believe It’s Not Butter commercials, is appearing in a series of new tongue-in-cheek spots for Old Spice.  The ads, which […]

Continue Reading

Old Spice Man Gets Ready To Ride Again

CINCINNATI (AP) — Old Spice’s suave, shirtless advertising star is taking a ride around the world in new commercials for the Procter & Gamble Co. brand. In an indicator of the campaign’s popularity, there first is a 30-second “coming attractions”-type trailer going online Wednesday which takes you beyond former football player Isaiah Mustafa’s muscular torso […]

Continue Reading

Procter & Gamble Moves From Soap Operas to Tweets

BY: Dan Sewell CINCINNATI – Goodbye, ‘Guiding Light.’ Hello, YouTube. Procter & Gamble Co., whose sponsorship and production of daytime TV dramas helped coin the term “soap operas,” has pulled the plug after 77 years. Instead, the maker of Tide detergent, Ivory soap and Olay skincare is following its customers online with a big push […]

Continue Reading

Old Spice Ad Campaign Goes Viral — And Then Some

NEW YORK – In one of the largest viral video ad campaign ever launched, Old Spice is swarming YouTube. The Procter & Gamble Co. brand released more than 180 videos featuring the campaign’s star, ex-football player Isaiah Mustafa. In the videos, he responds personally to online queries or comments from various Web users and some […]

Continue Reading