CBS Daytime Prez Departs: ‘The Talk’ to Blame?

CBS: Daytime Chief Barbara Bloom Exits the Network Executive Vice President of CBS Daytime President Barbara Bloom is departing the network when her contract expires at the end of the month.  Bloom replaced Lucy Johnson as the executive in charge of CBS’s daytime line-up in 2003.  Her aggressive, hands-on management style was a contrast to […]

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Deep Soap: Farewell, ‘As the World Turns’

Today, after 54 years, ‘As The World Turns‘ – the longest running daytime drama – will air its final episode. Given that ‘ATWT’ is the last daytime series produced by Procter & Gamble, the household products company that got into television production to sell detergent, this can be seen as the death of the soap […]

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