International Sale Gives New Life to Canceled Soaps

P&G Soap Reruns Return to Television — Internationally If you miss “Guiding Light,” “As the World Turns,” and “Another World,” you might want to consider taking a vacation outside the United States. Broadway Video Digital Distribution has bought the international distribution rights to the canceled soaps from Procter & Gamble, WorldScreen reports. The company is […]

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Procter & Gamble Moves From Soap Operas to Tweets

BY: Dan Sewell CINCINNATI – Goodbye, ‘Guiding Light.’ Hello, YouTube. Procter & Gamble Co., whose sponsorship and production of daytime TV dramas helped coin the term “soap operas,” has pulled the plug after 77 years. Instead, the maker of Tide detergent, Ivory soap and Olay skincare is following its customers online with a big push […]

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