It may be time for Madison Avenue to reconsider all those car and beer ads run during the Super Bowl. Sports Business Daily crunched Nielsen Media data and found that the divide between the number of women who watch the big game vs. men is getting smaller.
NEW YORK — The Material Girl will be taking the stage on football’s biggest night. Madonna, who has sold more than 300 million records, will perform at halftime of the Super Bowl in Indianapolis. The NFL and NBC announced Sunday during the Detroit-New Orleans game that the Grammy Award-winning singer will highlight the show at […]
By Tim Molloy NEW YORK (TheWrap.com) – Fox and Ultimate Fighting Championship announced a multi-year, multi-platform deal Thursday calling for Fox to air four primetime or late-night UFC events a year. UFC said the deal would help further establish ultimate fighting as a major sport, and noted that Fox has previously aired the Super Bowl, […]