TV to Si: Flashback Friday with ‘Girl Meets World’ and ‘Beverly Hills 90210’ Stars

Congratulations, you made it! It’s Friday and the weekend is already upon us. No, there wasn’t any World Cup matches on today but hey, the players deserved a bit of downtime right?

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Carlos Vives and Larry Hernandez Celebrate Arrival of World Cup Trophy on ‘Despierta America’

World Cup fever was in full force on “Despierta America” this morning when Carlos Vives and Larry Hernandez helped celebrate the arrival of the winning trophy in Miami. The Colombian singer and the Mexican star of “Larrymania” celebrated alongside Univision talent including Alan Tacher, Johnny Lozada, Ximena Córdoba, Ana Patricia, and Fernando Fiore.

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Strong Ratings for Cup, Even with Vuvuzelas

NEW YORK – The World Cup is causing quite a buzz on U.S. television. Nielsen Co. estimates indicate the quadrennial soccer tournament is off to a fast start with viewers, even with the odd, horn-blowing soundtrack that ESPN has sought to minimize on its broadcasts. Saturday’s first-round tie by the U.S. and English teams was […]

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World Cup Helps ESPN’s Expansion Plans

BY: David Bauder AP Television Writer NEW YORK – ESPN marketers will fan out to bars in ethnic enclaves during World Cup matches to pass out schedules and posters, just one way the sports network is using the quadrennial event to build new audiences in both the U.S. and internationally. The network’s large presence of […]

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ESPN Betting US Soccer Fans Want More World Cup

By RACHEL COHEN AP Sports Writer NEW YORK — Knowledgeable U.S. soccer fans – it’s not an oxymoron. ESPN is making a huge investment in World Cup coverage, paying $100 million for the rights to the 2010 and 2014 tournaments, based on the conviction that not only do Americans know the beautiful game, they want […]

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