Sometimes it pays to be weird. The Queen Monster grossed $170 million on 137 shows in 22 countries over the past 12 months and has sold an estimated 15 million albums worldwide. No surprise that advertisers want a piece: endorsement deals include Polaroid, Virgin Mobile, Monster Cable, Viva Glam and PlentyOfFish.com. A Russian billionaire reportedly paid $1 million to appear in her "Alejandro" video.
(AP Photo/Charles Sykes) More From Forbes: The Most Expensive Celebrity Tweets Celebrity Goods Go Virtual 50 Names You Need To Know The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.