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How Celebrities Were Discovered

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Pamela Anderson

As a little girl dressed in a Labatt beer T-shirt, Pamela Anderson was discovered when her image was transmitted on the stadium's wide screen at a British Columbia Lions football game. Fans fell in love with little Pam, and she was signed to a commercial contract with Labatt's and became the company's "Blue Zone" girl.

(Photo: Kristian Dowling/Getty Images)

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