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6) Magic Johnson, Starbucks

Magic Johnson has a knack for working with existing brands and tailoring them to the areas he targets. For example, at a Starbucks location he partnered with in Los Angeles, he noticed that locals enjoyed playing chess in the area. Working with the company, he placed picnic tables outside the location and invited the community to visit and play. You’re welcome, Starbucks.

(Credit: s. bukley/ Starbucks)
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