Beyonce and Jay-Z: “Blue Ivy Carter NYC”
Beyoncé and Jay-Z are setting up daughter Blue Ivy for life. The pair filed papers to trademark the infant’s name, for use on a line of baby carriages, baby cosmetics, and diaper bags, just weeks after her birth. The crazy part? Beyoncé and Jay-Z were not the first to attempt to trademark the name. Fashion designer Joseph Mbeh submitted an application to trademark “Blue Ivy Carter NYC” just four days after the famous infant’s birth. Another applicant allegedly filed for “Blue Ivy Carter Glory IV” a few days later. Both were denied due to their similarity to the famous tot's name. —XFINITY Entertainment Staff (Photo by Al Bello/Getty Images)
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