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Skin bleaching has long been a controversial topic, so when Beyoncé appeared several shades lighter than usual in a L’Oreal ad in 2008, it sparked an uproar. There have been many shades of Beyoncé in photographs and ad campaigns, as evidenced by (from left) a 2008 L’Oreal ad, a 2007 cover shot from "Joy" magazine, and a 2009 image on the cover of Russian "Glamour."

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