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The Situation and A&F

With celebrity often come expensive gifts and swanky brand endorsements, but in the case of the cast of "Jersey Shore," Abercrombie and Fitch is begging—nearly pleading—that they stop wearing its line. The apparel retailer is offering Mike “The Situation” Sorrentino, a cast member famous for excessive partying, drinking, and promiscuity, a “substantial payment” to wear just about anything else. “We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image,” an A and F spokesman said in a statement. “We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.”

(AP Photo/Charles Sykes/AP Photo/Nam Y. Huh)

See the Full Story at The Daily Beast

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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