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Forbes: The 10 Most Powerful Female Celebrities of 2012

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8. Sofia Vergara

Vergara isn't just another pretty star, although 2012 saw her become the highest-paid female actress on television. Instead, she's the mega-watt indicator of a sweeping trend in media to capture the $1 trillion Hispanic consumer market. As one member of the "Modern Family" cast, the 40-year-old Colombian actress is at the top of her game; she just received her second Emmy nomination and the cast is famously playing hard-ball with 20th Century Fox for a much bigger payday. But behind the scenes Vergara's a critical co-founder of a 16-year-old talent management and new media company, LatinWE, which pulled in an estimated $27 million last year. A Pepsi spokeswoman calls the company "the connective tissue between Pepsi and the Hispanic marketplace."

More From Forbes:
The World’s 100 Most Powerful Women
The World’s Most Powerful Couples
The Most Powerful Women On Twitter

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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