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Cool Shapes Apparel

These alleged fat-blasting shorts hold ice packs tight to the hips, belly, and butt. Five weeks of 30-minute-a-day wear is said to trigger faster calorie burning and reduce fat.

The company cites research on the effects of cold on fat, but this research had little to do with the trouble areas Cool Shapes targets. What's more, most of the "good" calorie-burning fat that could be stimulated by cold is limited to your neck, shoulders, and upper back.

One of the study’s researchers went so far as to say that the company is misleading the public by using his findings in this way.

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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