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Crystal Pepsi

The story goes that in the early '90s, when Ivory rebranded their classic white bar soap and introduced the clear bottled version, PepsiCo was so inspired that they decided to manufacture a clear, caffeine-free version of their iconic soft-drink. The company released the product in select test markets in 1992 and received an overwhelmingly positive response. However, when they released Crystal Pepsi nationwide, the response was surprisingly dismal. They discontinued the product one year later.

(Credit © Flickr/Roadsidepictures)
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