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Hershey’s Swoops – Hershey’s

When Hershey’s began marketing Swoops in 2003 the product seemed like a sure hit — the slices of milk chocolate were shaped like Pringles and melted in your mouth, and they even came in a variety of flavors from Almond Joy to Peppermint Pattie — but for whatever reason the product never caught on. Some have suggested that consumers thought they were chocolate-dipped chips and were turned off by that. Swoops became history in 2006.

(Credit © Flickr/eklim)
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