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1) Arch Deluxe

When crafting an ad campaign for its Arch Deluxe, McDonald’s spent more money on the advertising campaign than it had on any other singular item in its history. Coming in at over $150 million, the Arch Deluxe campaign flopped, making the sandwich a very expensive mistake. The campaign was seeking an upscale demographic, boasting the new sandwich with an "adult" taste and a mustard-mayonnaise sauce. When that didn’t work, new TV ads featured Ronald McDonald out partying and playing pool, a certain shift from the restaurant’s family-friendly image.

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