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24/7 Wall St.: The Oldest Company Logos in America

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Popular Logos: Then and Now

Few things are more tied to a company’s identity than its logo. Who isn’t familiar with Nike’s swoosh or McDonald’s golden arches? A good logo helps consumers recognize brands instantly and distinguishes brands from the competition.

For these reasons some corporate logos have remained — at their core — almost the same for more than a century. Originating in 1876, John Deere is currently the oldest corporate logo used still today by one of America’s largest companies. Several other logos 24/7 Wall St. identified have been around since the second half of the 19th century.

The 10 oldest corporate logos still in use today mostly belong to household name companies. With the exception of Union Pacific, a railroad company, these companies all make successful products for the American consumer. At least partly the result of their logos, consumers have personal histories with products made by Coca-Cola, General Electric and Johnson & Johnson.

(Photo: Coca-Cola/General Electric/DuPont/24/7 Wall St.)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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