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24/7 Wall St.: The Oldest Company Logos in America

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2. Coca-Cola

Logo first used: 1886

Company founded: 1886

Revenue: $48.0 billion

Industry: Soft drinks

In 1886, pharmacist John Pemberton began selling Coca-Cola at Jacob’s Pharmacy in Atlanta. Soon after, the company adopted its world-famous logo, featuring an elaborate cursive script and two looping capitalized Cs. Since then, the Coca-Cola Co. (NYSE: KO) has made few tweaks to its core logo, adding the “dynamic ribbon” — the white swirl that underlines the lettering on its logos — in 1969. In its 2012 report, Interbrand noted that Coca-Cola was the world’s most valuable brand, worth an estimated $77.8 billion. According to a recent NPR report, with the easing of trade restrictions in Myanmar, there are just two countries where Coca-Cola is not sold: Cuba and North Korea.

(Photo: Coca-Cola/24/7 Wall Street)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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