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24/7 Wall St.: The Oldest Company Logos in America

11 of 12

1. Deere

Logo first used: 1876

Company founded: 1837

Revenue: $36.2 billion

Industry: Industrial goods

Deere & Company’s (NYSE: DE) trademark image of a deer leaping over a log was registered in 1876, but the company began using it three years before. There have been changes to the logo’s design along the way. The original deer used was a type generally found in Africa, while today’s logo uses a North American white-tailed deer. In addition, while the original logo was in black and white with “John Deere” written above the deer, today’s version is in green and yellow with John Deere written below the deer. The log is no longer a part of the logo either. Today, the company makes a host of different products ranging from tractors to diesel engines to lawnmowers. In 2013, John Deere was ranked 85th in the Fortune 500, with more than $36 billion in revenue.

(Photo: Deere/24/7 Wall Street)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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