Logo first used:
1888 Company founded:
$20.9 billion Industry:
Union Pacific Corp. (NYSE: UNP
) has used a shield as its logo since 1887, and it began using patriotic colors the year after that. Also in 1888, the company added the words “The Overland Route” — as the rail line was commonly called — to its shield. After briefly experimenting with a modernist-style shield in the early 1940s, the company returned to its traditional colors but without the Overland Route reference. The company again briefly overhauled its shield in 1962, when it adopted a square, red-and-white shield. Ten months later it abandoned the idea. Since then, the company has used the red-white-and-blue shield for its logo. Union Pacific faces competition from several companies, but notes its largest competitor is Warren Buffett-owned BNSF Railway.
(Photo: Union Pacific/24/7 Wall Street) More From 24/7 Wall St.
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