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24/7 Wall St.: The Oldest Company Logos in America

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3. Johnson & Johnson

Logo first used: 1886

Company founded: 1886

Revenue: $67.2 billion

Industry: Drug manufacturers

One of the largest health care companies in the world, Johnson and Johnson (NYSE: JNJ) was founded in 1886 by Robert Wood Johnson and his two brothers to make surgical dressings. By 1890, the company was shipping sterile dressings throughout the United States. The logo itself is modeled after founding brother James Wood Johnson’s signature. According to a website maintained by the firm’s chief historian, the logo has been “part of Johnson and Johnson since the beginning.” From 1887 onwards, the company also frequently used a red cross emblem on its products. In 2007, Johnson and Johnson sued the American Red Cross, alleging trademark infringement. The company lost.

(Photo: Johnson and Johnson/24/7 Wall Street)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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