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Heublein’s Wine & Dine

Heublein was a popular producer and distributor of alcoholic beverages, and is widely credited with helping popularize Smirnoff. They also sold a wide variety of premade cocktails, including "Malcolm Hereford’s Cow," a milk-based drink that was a big fad in the '70s, and even briefly owned KFC during that decade. But they might have stretched things a little too far with Heublein’s Wine and Dine (not pictured), released as an upscale Hamburger Helper in the mid-'70s. For the unsuspecting consumer, it looked like an easy dinner for two: some pasta, a sauce mix, and a small bottle of wine. You boil the pasta, toss it with the sauce mix and some chopped beef, plate it up, dim the lights, and take a sip of the wine… only to discover that it’s been salted and seasoned, and was supposed to be mixed in with the pasta! The packaging did very little to communicate this fact, and Heublein’s Wine and Dine soon died a sad, hilarious death.

(Credit: iStockPhoto/ Thinkstock)
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