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Frito’s Lays WOW Chips

It sounded almost too good to be true: An alternative to oil, in which chips and other greasy snacks could be fried but would take on almost no fat and calories! When Frito-Lay rolled out a new line of WOW! chips that had been fried in the stuff, called olestra, in 1998, folks went crazy for it, until they realized that it had some, shall we say, unpleasant side effects, including abdominal cramping, diarrhea, and, yes, anal leakage. The FDA forced the company to plaster a warning label on all the products that contained the chemical, and sales immediately dropped off to near-zero. While the WOW! tag is long-gone, you can still find olestra in several of Frito-Lay’s "Light" products, including Tostitos, Lay’s, Ruffles, and Doritos.

(Credit: Frito Lay)
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