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2. The Downsell

Beware a little reverse psychology from your server. Some restaurants will recommend lower-priced items on their menus -- often with the good intention of providing better value and encouraging repeat visits. Still, the approach can lead customers to spend more in total for several lower-priced items than they might have spent on a single, higher-priced meal, says Tom Frank, one of the creators of the P.F. Chang’s restaurant concept, who advocates the value-selling approach.

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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