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4. Menus Without Dollar Signs

Another way restaurants “soften” prices is to leave dollar signs off their menus, Rapp says. A study by researchers at Cornell University’s Center for Hospitality Research found that diners given a numeral-only menu spent 8.15% more, on average, than customers given a menu with dollar signs.

Rapp also advises restaurants to omit the dots that connect prices to items on menus. The dots make it easier for patrons to scan menus for the cheapest price, then to follow the line of dots over to the item to order it.

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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