$129 million Two-Year Change in Value:
8 percent Football Profit:
$71 million Conference:
Big 12 Head Coach:
Texas football generated $65 million for its Athletic Department, $15 million more than any other school. That athletic value helped offset the fact that the Longhorns didn't make a bowl game last season. (Getty Images) More From Forbes
: The 10 College Football Coaches Who Should Be Fired In 2012 The Most Valuable NFL Teams The World’s Highest-Paid Athletes The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.