$12 million Average salary:
$9.5 million Endorsements:
Ovechkin has the biggest playing contract in the sport worth $124 million over 13 years. Ovi counts Nike, Gatorade and Bauer as global partners and will be a highly sought after endorser, as the Winter Olympics return to his native Russia in 2014. (Bongarts/Getty Images) More From Forbes
: 2012 NHL Team Values The NHL’s Best and Worst Teams for the Buck The NHL’s Best (And Worst) Fans The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.