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8. Oklahoma Sooners

Cost per win: $1,903,601
3-year football expenses: $56 million
Conference: Big 12

The Sooners were edged out of a near-certain BCS bid this season when Northern Illinois jumped to No. 15 in the BCS rankings, claiming an automatic BCS berth. Yet Oklahoma's tradition of big football spending has paid off in the past, as the team has won fewer than 10 games just twice in the last decade. (AP Photo)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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