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1. Louisville Cardinals

Current Value: $38.5 million
Basketball Profit: $24.6 million
One-Year Change in Value: 7 percent
Conference: Big East (moving to ACC in 2014)
Head Coach: Rick Pitino

Louisville's KFC Yum! Center, a state-of-the-art arena opened in 2010, helped the team rake in a staggering $20.4 million in contributions last year. That income was largely responsible for making the Cardinals the most profitable team in college basketball. In fact, Lousiville's $24.6 million in team profit was larger than all but four other teams' total revenue last year. (Getty Images)

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