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3. North Carolina Tar Heels

Current Value: $32.8 million
Basketball Profit: $19.9 million
One-Year Change in Value: 11 percent
Conference: ACC
Head Coach: Roy Williams

Three additional home games and an injection of new conference money via the ACC's TV deal with ESPN helped the Tar Heels to a 11 percent surge in basketball revenue, which surpassed $27 million last year. (AP Photo)

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