Paid: $11.5 million
Williams is the oldest woman on our list, but still maintains her deals with Wilson, Electronic Arts, Kraft, Ralph Lauren and Tide. She sell her own line of clothing, Eleven, through the Gilt Groupe.
(AP Photo/Mark Humphrey) More From Forbes: The World’s Top Sports Brands What Makes People Powerful? America’s Favorite Sports Mascots The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.