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The Daily Beast's Most Effective Super Bowl Ads

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2. Doritos “Underdog” (2010)

Agency: 5 Point Productions

It’s revenge of the dogs against the jerks in this spot produced as part of Doritos’ annual Crash the Super Bowl contest. A cruel, simple-minded parkgoer won’t share his bag of delicious Doritos with a cute pup. The pup has the last laugh, though, as Doritos inspires the dog to sprout opposable thumbs and snap his bark collar around the doofus’ neck. You go dog.

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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