1. Snickers “Game” (2010)
An alter-ego Betty White gets up in her friend’s face during a football game after the friend says, “you’re playing like Betty White out there.” The ad is much wittier (for 18-34 year olds anyway) than most 30-second spots, and made Betty White a cultural mainstay of 2010. Fellow octogenarian Abe Vigoda gets short shrift at the end of the ad, with nary a funny line (what, no "I’m Not Dead" joke?). Still, this ad, more than any other, shows the power the Super Bowl commercial can wield when coupled with a viral Internet campaign, for both actress and brand.
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