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The Daily Beast's Most Effective Super Bowl Ads

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8. Budweiser “Crabs Worship” (2007)

Agency: DDB

Budweiser lets you know who’s king—of the crabs at least. An ice cooler cleverly comes to resemble a crab as the sun melts. Yet the brand isn’t put down as a lowly crustacean, it’s raised up as an exemplar. Budweiser quite innocently comes to rule the scuttle in the process.

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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