7. Denny’s “Thugs” (2009)
Agency: Goodby Silverstein & Partners
Things get surreal as organized crime associates are interrupted by an eager whipped cream-wielding waitress in this parody of the pancake concoctions offered at Denny’s Rooty Tooty Fresh 'N Fruity competitor, IHOP. But weird is only half the story. What really propels this ad into the endzone, and customers into the doors, is the free breakfast. Basically, this was a visual coupon.
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