6. Doritos “Power of the Crunch” (2009)
Another contest winner with an arc of silly/painful/silly. Doritos was unapolagetically going for the male consumer, age 18 to 34—with a de-clad woman, free money, an insult to authority and physical comedy. Of course, the guy gets what’s coming to him. As a whole, the ad succeeds at reaching the Doritos demographic.
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.