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The Daily Beast's Most Effective Super Bowl Ads

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3. Doritos “Free Doritos” (2009)

Agency: None

A goofball plot about an employee whose crystal ball-busting antics snag the entire office free Doritos. The fluidity between funny and funny/painful is relevant because of subtle and effective product placement within the story. As part of a contest, Doritos awarded two unemployed brothers $1 million for concocting this ad. Given its effectiveness, that was money well spent.

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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