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Forbes Fab 40: The Most Valuable Brands In Sports

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A business' brand value is calculated as the estimated market value the business would command in an arms-length transaction, less the market value of a typical industry peer of equal size. (Note: we excluded Gatorade from our business brands this year because much of its consumption is not sports related) (Getty Images)

More From Forbes:
The Most Valuable Teams
The Most Valuable Sporting Events
The Most Valuable Athletes In Sports

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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