Come here often? Make your homepage » close

Get instant access to Download the XFINITY® One Click Google extension» close


Your XFINITY Connect session has timed out due to inactivity. Click here to go back close

Forbes Fab 40: The Most Valuable Brands In Sports

6 of 13

4. Sky Sports

Brand Value: $4 billion

With parent British Sky Broadcasting in 10.6 million homes, Sky Sports has four premium channels that dominate international sports television with soccer (English Premiership), auto racing (Formula 1), golf (U.S. PGA Championship and Ryder Cup), tennis (U.S. Open) and cricket. Sky Sports News is a basic channel covering daily events. The Sky Go service, launched last year, allows customers to get more value from their subscription by accessing live TV on additional devices such as PCs, laptops, tablets and smartphones. (Tom Shaw/Getty Images)

More From Forbes:
The Most Valuable Teams
The Most Valuable Sporting Events
The Most Valuable Athletes In Sports

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

Ad Info - Ad Feedback

Ad Info - Ad Feedback