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Forbes Fab 40: The Most Valuable Brands In Sports

8 of 13

6. Reebok

Brand Value: $1.2 billion

Lost offical NFL gear deal, which it held for 10 years, to Nike beginning with 2012 season. Sales (including Reebok CCM Hockey) increasd just 3% in 2011. (Getty Images North America)

More From Forbes:
The Most Valuable Teams
The Most Valuable Sporting Events
The Most Valuable Athletes In Sports

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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