The Forbes Fab 40 comprises the 10 most valuable sports brands in the world in four distinct categories: businesses, events, athletes and teams. What does it mean to be one of the 40 most valuable sports brands in the world? It means that the brand commands a big monetary premium to comparable rivals due to a combination of its size and profitability. How that premium is measured depends on the category. (AP) More From Forbes
: The Most Valuable Teams The Most Valuable Sporting Events The Most Valuable Athletes In Sports The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.