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24/7 Wall Street: Most Valuable Stadiums in America

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3. Reliant Stadium

Team: Houston Texans
Naming rights cost: $300 million
Deal term: 32 years
Starting date: 2002

Reliant Park is a multifacility complex, which includes Reliant Arena, Reliant Stadium, Reliant Center and the Reliant Astrodome. The last of these was host to the Houston Astros until the team moved to Minute Maid Park in 2000. In 2002, Reliant Energy purchased naming rights to the newly built Reliant Stadium, which would serve as home field for the brand-new Houston Texans. As part of the deal, Reliant got its name on the other three buildings in the complex. Until the deals at Citi Field, Barclay’s Center and Metlife Stadium, this was the most expensive sponsorship deal in professional sports.

(AP Photo/David J. Phillip)

More From 24/7 Wall Street:
Most Expensive Tickets in Sports
Best and Worst Run States in America
Pro Teams Americans Bet On the Most

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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