: Boston Bruins, Boston Celtics Naming rights cost
: $120 million Deal term
: 20 years Starting date
The building that is now called TD Garden opened in 1995. It is home to two very successful sports franchises with a great deal of history, the Boston Celtics and the Boston Bruins. The Celtics have won more NBA championships than any other team in the league, and the Bruins have the record for the second-most Stanley cups won by an American team. Each team has among the best records in their league over the past decade. TD Bank — the U.S. arm of Toronto-based Toronto-Dominion Bank (NYSE: TD), which serves the New England area and is based in Portland, Maine — bought the naming rights in 2005. The building was called TD Banknorth Garden until the company merged with Commerce bank in 2008. According to the Garden’s website, the complex serves more than 3.5 million people each year.
(AP Photo/Winslow Townson) More From 24/7 Wall Street: Most Expensive Tickets in Sports Best and Worst Run States in America Pro Teams Americans Bet On the Most The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.