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24/7 Wall Street: Most Valuable Stadiums in America

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11. Lucas Oil Stadium

Team: Indianapolis Colts
Naming rights cost: $122 million
Deal term: 20 years
Starting date: 2008

California-based Lucas Oil Products purchased naming rights in 2008 to the new home of the Indianapolis Colts. The company, which was founded in Indiana, states on its website: “Although the company moved to Corona, California, in 1986, Lucas Oil Products continues to operate a plant in Corydon, Indiana. Forrest Lucas declares that he ‘will always be proud to be a Hoosier.’” The Colts have been one of the most successful franchises in recent years, but after losing star quarterback Peyton Manning before the season opener, the team has yet to win a game this season. The stadium will host the upcoming Super Bowl in February, 2012.

(AP Photo/Darron Cummings)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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