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24/7 Wall Street: Most Valuable Stadiums in America

7 of 15

8. University of Phoenix Stadium

Team: Arizona Cardinals
Naming rights cost: $154.5 million
Deal term: 20 years
Starting date: 2006

The University of Phoenix is one of the largest for-profit public education institutes in the country. The stadium bearing the university’s name was completed in Glendale, Ariz. — a city on the outskirts of Phoenix — in 2006. Naming rights were acquired at that time for $154.5 million over a 20-year period. While the University is based in Phoenix, the company has campuses all over the country, and the actual educational experience mostly occurs online. Since the stadium opened, attendance has increased substantially, partially due to greater seating capacity. While the Cardinals made it to the Super Bowl in 2009 as a dark horse candidate, they have otherwise had mixed success since moving to the new stadium.

(AP Photo/Matt York)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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