: Atlanta Hawks Naming rights cost
: $182 million Deal term
: 20 years Starting date
Until last year, the Philips Arena held two major sports franchises, the Atlanta Hawks of the NBA, and the Atlanta Thrashers of the NHL. Before the 2011 season began, flagging ticket sales and regular financial losses led the Thrashers to leave the city back to Winnipeg, where they are known as the Jets. This has been a major blow to Philips Electronics (NYSE: PHG). The Dutch company is contractually obligated to continue the $182 million sponsorship deal until 2019. The remaining team, the Hawks, has a below-average record in the NBA, and as long the NBA dispute has not been resolved, there has not been a major sporting event in the stadium since the end of the last season. The Hawks are likely to begin playing again in late December or early January.
(AP Photo/John Bazemore) More From 24/7 Wall Street: Most Expensive Tickets in Sports Best and Worst Run States in America Pro Teams Americans Bet On the Most The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.