Corporations can spend hundreds of million dollars just so they can put their name on a major league sports stadiums. 24/7 Wall St. looked that the 13 largest stadium-naming rights deals and found several unrelated reasons for these extraordinary investments.
Most major league sports stadiums get substantial public exposure. Fans see the name while attending the games. In many cities, the arenas are a major landmark. They can be spotted, along with their emblazoned names, for miles around from the ground or the air. Then there are the nationally and internationally televised games when millions of people around the country — and sometimes the world — see and hear the sponsor company’s name as announcers refer to the venue. Over the 20-year lifespan of a naming rights deal, tens of millions of people see and hear the sponsor’s name over and over.
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